So much for the datasheet: how do customers feel about your semiconductor product?
Decades of experience have taught car companies the power of emotion to affect consumers’ buying decisions. So why is semiconductor product advertising an emotion-free zone?
SEO, AIO: too much supply, too little demand
Like a podcast creator or Substack author, deep tech brands can become the go-to content source for specific micro-audiences. This is a better approach to the current information environment than the ever-diminishing-circles struggle that is SEO/AIO.